Privacy policy
Respect for Your Privacy
At Selmaria, we respect your privacy. Your email address is safe with us and will never be sold or rented to third parties without your consent. We collect, store, and use your personal information only to tailor content, services, and offers to your interests.
Purchasing Goods
Payment:
When you buy from Selmaria, you need to provide payment details such as your credit card information. You confirm that this information is accurate and that you are authorised to use this payment method. You are responsible for any taxes associated with your purchase.
All transactions are processed in Pounds Sterling (GBP). Any currency conversion fees are your responsibility.
Loss and Cancellation:
The risk of loss of goods passes to you once they are handed to the shipping carrier. We reserve the right to cancel any order for any reason.
Protecting Your Data
Selmaria is committed to protecting your privacy. We never share customer data with third parties without your consent. Your information is used to process your requests, personalise your future purchases, improve our services, and stay in touch with you.
This policy complies with the UK GDPR and the Data Protection Act 2018, which give you the right to access, correct, or delete your personal information.
Use of our website is governed by this Privacy Policy and our Terms of Service. We collect only the information we need, and only with your consent. You may review this information at any time, although administrative fees may apply.
Collected Information
We collect personally identifiable information (PII) when you register, place an order, or respond to specific requests. We may also capture your IP address to diagnose technical issues and manage the website. We may request your email address, name, delivery address, date of birth, and payment details as needed to process your order.
Use and Sharing of Information
All personal data is stored in line with UK data protection law. We use this information to keep you updated about Selmaria, for marketing purposes, and to offer a more personal shopping experience.
Your PII is not sold or shared with third parties, except for fraud prevention and legal compliance. Any contractor we work with is required to keep your data confidential and follow applicable data protection laws.
We may disclose your information to:
- comply with legal requirements;
- respond to government or regulatory requests;
- follow legal proceedings;
- protect our rights or those of our customers.
Any transfer of data outside the United Kingdom is done in line with the UK GDPR international transfer rules, to keep your data protected. By providing your PII, you consent to these transfers and to the uses described in this policy.
Cookies
We use cookies to store information on your device and improve your experience on our website. You can change your browser settings to disable cookies, although this may affect how the site works. Cookies are used in line with the Privacy and Electronic Communications Regulations (PECR) and the UK GDPR.
Emails
We may email you for a number of reasons: order updates, service reminders, newsletters, or promotional offers. You can opt out of marketing emails at any time using the "unsubscribe" link, or by contacting us directly.
PECR Compliance
In addition to the above, Selmaria complies with the Privacy and Electronic Communications Regulations (PECR) for all commercial electronic messages:
Consent: we only send marketing messages to people who have given express consent (for example, signing up to our newsletter) or under the "soft opt-in" for existing customers who have previously bought from us.
Sender identification: every marketing email clearly identifies Selmaria as the sender, with our contact details (info@selmaria.com / +44 20 1111 1111) and business address (Unit 2904-05, 29/F, Universal Trade Centre, 3 Arbuthnot Road, Central, Hong Kong Island, Hong Kong).
Unsubscribe: every marketing email includes a visible "unsubscribe" link. We aim to process opt-out requests within 5 business days. You may also opt out by emailing info@selmaria.com or calling +44 20 1111 1111.
The PECR is enforced by the Information Commissioner's Office (ICO). If you believe Selmaria has breached the PECR, you can report it at ico.org.uk.
International Visitors and Visitor Rights
Selmaria is an online store serving customers within the United Kingdom. Our website can be browsed from anywhere, but checkout and shipping are limited to UK addresses.
We still collect website analytics and cookies from all visitors regardless of location, and we honour data subject rights for international visitors:
For European Union / EEA visitors (GDPR): you have the right to access, correct, delete, restrict, or port your data, and to withdraw consent at any time. Contact us at info@selmaria.com, we respond within 30 days as required by Article 12 of the GDPR.
For California residents (CCPA / CPRA): you have the right to know what personal data we collect, request its deletion, opt out of the sale of personal data (Selmaria does not sell personal data), and to not be discriminated against for exercising these rights. Contact us at info@selmaria.com, we respond within 45 days.
UK GDPR and Data Protection Act 2018 Compliance
Selmaria complies with the UK GDPR and the Data Protection Act 2018, overseen by the Information Commissioner's Office (ICO).
If a personal data breach is likely to result in a risk to your rights and freedoms, we will:
- notify the ICO within 72 hours of becoming aware of the breach, where feasible;
- notify affected individuals with details of the breach and what we are doing about it;
- keep breach records for as long as needed to meet our accountability obligations, and in any event at least 24 months.
If you believe Selmaria has breached the UK GDPR or the Data Protection Act 2018, you can raise it with us first at info@selmaria.com, or directly with the ICO at ico.org.uk.
Personalised Advertising
We use third-party advertising platforms, mainly Google Ads and Meta/Facebook, to show you ads based on your browsing behaviour on our website. These platforms use cookies and tracking pixels to understand visitor interests.
You can opt out of personalised advertising at any time:
- Google Ads: adssettings.google.com
- Meta/Facebook: Settings, then Ads Preferences, in your Facebook account
- Browser level: enable "Do Not Track" or use an ad-blocking extension
- Cookie preferences: adjust through your browser settings
Opting out does not stop ads altogether, it just means they will not be tailored to your interests. We do not sell personal data to advertising platforms.
Data Retention Period
We keep your personal data only as long as needed, and as required by UK law:
- Order and transaction data: 6 years, as required by HM Revenue & Customs (HMRC) record-keeping rules
- Account and profile data: for as long as your account is active, plus 3 years after closure
- Marketing and analytics data: until you unsubscribe, plus 12 months for opt-out compliance
- Customer service correspondence: 2 years from last contact
- Data breach records: at least 24 months
After that, your data is securely deleted or anonymised. You can ask us to delete it sooner by emailing info@selmaria.com, unless we are legally required to keep it (for example, active tax records).
Security and Storage
Your personal information is stored and handled in line with the UK GDPR and industry best practice. While we take security seriously, no method of transmission over the internet is completely secure. We regularly review our systems to protect against unauthorised access.
Transfer in Case of Business Changes
If Selmaria is sold, merged, or restructured, your data may be transferred to the parties involved, in line with the UK GDPR, the Data Protection Act 2018, and other applicable laws.
Policy Changes
This policy forms part of the Terms of Service for our website. We may update it at any time, effective as soon as it is published. If you keep using the website after a change, that means you accept it. If you do not agree, please stop using the website.
Contact Information
Store name: Selmaria
Email: info@selmaria.com
Phone Number: +44 20 1111 1111
Business name: MARIVELL LIMITED
Business registration number (BRN): 80807337
Business address: Unit 2904-05, 29/F, Universal Trade Centre, 3 Arbuthnot Road, Central, Hong Kong Island, Hong Kong
Customer Service Hours (GMT/BST):
Monday to Friday: 8:00 AM - 6:00 PM
Saturday and Sunday: 10:00 AM - 5:00 PM
We respond to all customer inquiries within 24 hours on business days.